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We specialize in gaining contract access for all medical devices and digital solutions in IDNs, GPOs, ASCs, and regional health care systems. We provide consulting and guidance for sales leadership, pricing discipline and strategy, market entry, and provider access.
Selling into
Healthcare has
Unique Challenges
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Buying cycles are long with complex approval processes
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Healthcare executives are cautious with new technology adoption
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IDN and hospital supply chains prefer to utilize a small number of proven and trusted vendors, creating barriers for new entrants
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Experience and expertise are crucial for durable selling outcomes and success in the universal heathcare environment
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